“Home Staging and Interior Design may be the best investment you ever make in your home.” Whether you are a Realtor, a Seller or a Homeowner looking for that perfect touch to bring a maximum return on your property...then PASSIONATE PALETTE is your solution. A perfect Perspective on Home Staging!

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    Home Staging: What is it?

    Home staging is the act of preparing a vacant or occupied property for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers.


    Staging vs. Interior Design

    Many people often mistake staging with interior design, labeling it as unnecessary or a luxury. Although there is no doubt that the two practices share commonalities, it is important to distinguish the differences. Staging requires the analysis of the issues or shortcomings of the property (from potential buyers' perspective), with the end goal of creating an impersonal atmosphere that attracts many and deters none. Interior design involves the design of a space that caters to the needs and taste of those that live there. Most importantly, Staging is about going in and understanding the space, understanding what is good, understanding what is bad and creating a design to emphasize the strengths and minimize the weaknesses of the home.


    Why is Staging Important?

    The process of selling or buying a home is possibly one of the biggest investment decisions anyone could make. How the property is presented and perceived should be given a lot of attention and consideration.


    Understanding what potential buyers most respond to when viewing properties is what sets your home above the rest. There have been many times that buyers are turned off by a property that is not visually appealing (ie. messy, cluttered with furniture, dirty, poor lighting, old furniture). Staging your property enables us to accentuate and enhance the right features in the home making it stand out and ultimately adding value and increasing sales potential.


    • Increasing the value of your home
    • Reducing “days on market” (According to the International Association of Home Stagers 95% of staged homes are sold in 11 days or less versus 90 days of market time for non-staged homes.)
    • Evoke emotional reaction from potential buyers
    • Allow potential buyers to visualize themselves in the designed space
    • Increasing your Realtor’s motivation and confidence in the property and creating a buzz in the realtor community
    • Standing out among other boring and vacant properties in the area




    Source: HomeGrain (2013) survey results collected from Realtors ranking the necessary and recommended home improvement areas in the order of importance.

    AffiePicHere at The PASSIONATE Palette we are constantly evolving along with new trends in home décor and design, as well as changes in the Real Estate market itself. Buyers perspectives shift, homeowners tastes change and new innovations in furnishings and appliance technology is happening all the time. Our team at The PASSIONATE palette truly has its hands on the pulse of the communities in which we serve and we are always researching and viewing homes in today's “Real Time” marketplace. This allows us to stay on the cutting edge of what’s happening. We also collaborate with our vendors to bring you the latest in home furnishings, décor and accessories.

    So visit us often for the news, tips tools and resources from the world of Home Staging & Interior design.

    It is our goal to keep you informed so that you can make educated decisions when it comes to the design, staging and sale of your home. Stay tuned for more!

    ~ Affie Setoodeh
    The Passion to Move You

    • Affie staged our home and the results were amazing! First, everything was model perfect in our 33 year old home. She was able to set things up exactly right to give that warm, welcoming feeling that showed the potential of each area and room. The house went on the market on the same weekend as the first open house and Monday we were deciding between 11 offers that were above our asking price.
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