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Home staging has quickly become one of the most effective real estate marketing strategies in the industry.
Home staging ensures that the home looks its best and captures the emotion of buyers, who are making one of the biggest purchases of their lifetime. Not only do we (as home stagers) ensure that the home is in its best shape possible, but we take it a step further and add special touches that make it warm and inviting.
IMPACT ON BUYERS
Realtors who work with buyers say most buyers are willing to offer more money for a staged home compared to one that is similar but not staged.
82% of buyers say home staging makes it easier to visualize the property as their future home.
45% of buyers say it will positively impact the value of the home if it is decorated to the buyer’s tastes.
Staging the living room was found to be very important to buyers (46%), followed by staging the master bedroom (43%), and staging the kitchen (35%).
BENEFITS FOR SELLERS
A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than non-staged homes.
The National Association of Realtors (NAR) survey found that the longer homes stay on the market, the further their price drops.
Once staged, homes spend an average of 73% less time on the market.
Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home.
A survey by Coldwell Banker Real Estate Corp. found that staged homes sell for more than 6% above the asking price.
SOURCES